IN-IN or OUT-OUT? - Virgin Media
Virgin Media sponsored the BAFTAs. But their customers didn’t care.
We changed that with one question. Would you rather enjoy the show with the perfect night in-in, or the ultimate night out-out?
Case study
We kicked things off by asking everyone whether they preferred staying in-in or going out-out with a double-sided DM and email.
The night in-in to end all nights in-in
Customers who didn’t win the ultimate night out-out walked the red carpet from the comfort of their homes with our Google Cardboard DM.
Everyone staying in-in also saw the stars from a whole new angle thanks to a steady stream of reactive content from Robopap.
The night out-out of a lifetime
The lucky customers who won tickets to the BAFTAs were given their very own guide to the event and the afterparty. Plus, some phone camera lenses to make those red carpet selfies pop.
