Marathon Legs - Buxton
Competition between London Marathon sponsors is fierce.
So, to make sure Buxton had the last word, we created the Marathon Legs badge. A treat for the morning after which helped tired runners bag a seat on their Monday commute.
We handed out our badges after the race. Then we told commuters to keep an eye out for runners wearing them on Buxton’s social channels.
We also raised awareness with an ad in the Monday morning Metro.
And most importantly, the runners loved it.