Ambitious Applications - London Youth
How did a small charity get noticed by the leaders of London’s biggest businesses?
By hacking the capital’s job ads, turning each one into a brand new, totally free, 1-to-1 direct media channel.
Hacking the job market
We crafted bespoke applications from the perfect candidate for each job ad.
But halfway through every covering letter, the applicant revealed that they were actually a disadvantaged young Londoner who needed help from business leaders to realise their ambition.
Taking over the capital
We rallied all London professionals with an open application to the city.
It even caught the attention of ITV, LBC, London Live, Time Out and The Evening Standard.
We turned the capital’s shop windows and construction sites into new ways to deliver our open application.
