Now That’s Christmas-ing - Virgin Media
In telecoms January means ‘new year, new internet provider’.
So how do you stop customers leaving in droves (even after a price rise)?
You give them a Christmas only Virgin Media could deliver. With epic pressies every day of December from their very own Fairy Gift Mother.
Case study
Launch film
Epic gifts every day
The Fairy Gift Mother announced every gift with a unique film.
We got the word out to customers via email and even generated some festive FOMO on Virgin Media’s social channels.
Day 1 - Bags packed darling
Day 6 - Sass Vegas
Day 13 - Rupert
Day 21 - AHHHH!
Day 22 - Double soz
Gifting made FABULOUS
Our Fairy Gift Mother took to Twitter to tackle the nation’s gifting woes. All Virgin Media’s followers had to do was Tweet us their problems and they received personalised advice to help them find the perfect pressies.
Adding sass to social
Stories caught customers who weren’t opted into our marketing messages. (And showed Sky and BT customers what they were missing out on.)
The YASSS Queen’s Speech
On the 25th we reminded everyone to check whether they’d won with a Queen’s Speech of our own.