Reframe the Shame - Masala Podcast
From orgasms to armpit hair, and dating to feminism, there’s a long list of taboo topics South Asian women aren’t allowed to touch.
And when they do, there’s an equally long list of slurs used to shame and control them.
So, we reframed the shame. We redefined these insults, turning the language of oppression into a source of empowerment. All to promote the Masala Podcast - a safe space to tackle those taboos.
‘The campaign we’re not supposed to talk about’
Reframe the shame is the social campaign I created to support ‘The campaign we’re not supposed to talk about’. This series of posters promoted the Masala Podcast by locking horns with the issues South Asian women aren’t allowed to discuss.