The American Daydream - Krispy Kreme

No one in the UK sees doughnuts as a summertime snack.

So, to launch Krispy Kreme’s USA range on the 4th of July we paired the new arrivals with a summer staple - the road trip.

Summer soundtrack

We gave every doughnut the perfect road trip playlist on Spotify. Each flavour had its own selection of tunes inspired by the state it came from.