Speaking Savvy - IKEA
Does anyone actually know how to pronounce the names of IKEA products in their home?
We figured no. So we gave IKEA Family Members a crash-course in speaking savvy to tie in with the ‘Show off your savvy’ ATL campaign.
First we showed customers how to pronounce each product the ‘right’ way.
Then we showed them how to show off their purchase, with a little help from Shaq Taylor, the star of the ATL.
This idea supported the ‘Show off your savvy’ ATL campaign created by Mother.