Where are the keys? - Mercedes Benz
When you become a dad, everything you own becomes a plaything. Even the keys to your £80,000 luxury SUV.
So, to celebrate Father’s Day we created a film that brought that reality of fatherhood to life across the Mercedes Benz social channels.
We created the version below for Father’s Day in Italy. Mercedes loved it so much that they asked us to make the longer ‘director’s cut’ for the big day in the UK and USA.